Saving the world from bad content.

Content Strategy, Copywriting & Big-Gun Blogging for Hire


Wanna get my guest posting secrets to these amazing sites?
Joe Pulizzi (Content Marketing Institute)

Joe Pulizzi

Content Marketing Institute Founder

“Aaron’s articles are conversion magnets both on our site and across social media. He’s one of CMI’s ‘top-performing bloggers’ and his posts are actionable, relevant, and compelling. Aaron nails the content for our site and over delivers every time.”

Ann Handley

MarketingProfs Founder & COO

“I discovered Aaron when I stumbled across one of his posts and ended up including him in my bestseller, Everybody Writes.”

“Since then, we’ve included his fresh, original thinking multiple times in MarketingProfs. Aaron nails the delicate balance of creating content like a writer and delivering business value like a strategist.”

“Plus he’s a pretty great guy.”

Ann Handley (MarketingProfs)
Oli Gardner (Unbounce)

Oli Garnder

Unbounce Co-Founder

“Aaron’s posts consistently bring us a TON of traffic and shares. Within a week, his last article became our most popular post of the year and ranked number one on Google. Not only are they data-driven and actionable, they’re some of the most entertaining reads you’ll find online.

“If you can work with this guy … do it.”

Brian Clark

Copyblogger Founder & CEO

“We’re selective about who writes for Copyblogger from outside the company, but we’re always happy to see a submission from Aaron.”

“He creates content that goes wild on social media, somehow managing to be irresistible while also providing in-depth analysis. Our readers love Aaron’s work … and that means so do I.”

Brian Clark (Copyblogger)

Joe Pulizzi (CMI)Joe Pulizzi

Content Marketing Institute Founder

“Aaron’s articles are conversion magnets both on our site and across social media. He’s one of CMI’s ‘top-performing bloggers’ and his posts are actionable, relevant, and compelling. Aaron nails the content for our site and over delivers every time.”

Ann Handley (MarketingProfs)Ann Handley

MarketingProfs Founder & COO

“I discovered Aaron when I stumbled across one of his posts and ended up including him in my bestseller, Everybody Writes. Since then, we’ve included his fresh, original thinking multiple times in MarketingProfs. Aaron nails the delicate balance of creating content like a writer and delivering business value like a strategist.”

“Plus he’s a pretty great guy.”

Oli Gardner (Unbounce)Oli Gardner

Unbounce Co-Founder

“Aaron’s posts consistently bring us a TON of traffic and shares. Within a week, his last article became our most popular post of the year and ranked number one on Google. Not only are they data-driven and actionable, they’re some of the most entertaining reads you’ll find online.

“If you can work with this guy … do it.”

Brian Clark (Copyblogger)Brian Clark

Copyblogger Founder & CEO

“We’re selective about who writes for Copyblogger from outside the company, but we’re always happy to see a submission from Aaron. He creates content that goes wild on social media, somehow managing to be irresistible while also providing in-depth analysis. Our readers love Aaron’s work … and that means so do I.”

johnathan-daneJohnathan Dane

KlientBoost Founder & CEO

“Am I jealous of Aaron? Absolutely.”

“Of all the online copywriters and bloggers out there, Aaron is one of the best. Why? Because he’s powerful, insightful, fun… but more importantly, he gets results. Work with this dude. I can’t say that enough.”

content_strategy-1

Content Strategy

YOUR WORDS AREN’T ENOUGH

Content strategy is short-hand for a comprehensive approach to managing all your communication structures.

It goes way beyond writing and editing to focus on permeating your brand with a persuasive, clear, easy-to-navigate, and (above all) authentic message—yours.

How you tell your story—as well as where, when, and to whom—is just as important as your story itself.

Combining …

  • Buyer personas
  • Audience targeting and segmentation
  • Attention-grabbing headlines
  • Compelling offers
  • Intuitive UX
  • Savvy information architecture
  • Comprehensive on-page optimization

iconiContent’s full-service approach gets results.

Because remember, it’s not what you say… it’s what people hear.

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Content Marketing

YOUR WORDS MUST ADD VALUE

Nothing like a good buzz word (or two) to get the mouth watering and the mind swimming.  So …

1. What is “content marketing”?

For all its hype, content marketing is built on a simple principle: add value to your audience’s lives and add it for free.

Persuasion experts call it reciprocity.

Regular humans call it goodwill, trust, and (well) karma.

2. How do you “content market”?

By targeting your audience, identifying their (not your) genuine needs, and then—here’s the shocker—actually meeting those needs. Real help on real topics for real people.

What stops most businesses from engaging in effective content marketing is (1) a lack of outside perspective—thinking like sellers instead of customers—and (2) time—crafting readable, engaging, SEO-friendly content is hard, consuming work.

And that’s exactly where I can help.

Read more about content marketing on the iconic Blog or scroll down for a detailed list of the services I offer.

copywritting-1

Copywriting

YOUR WORDS ARE MONEY

“All communication is sales.”

Doesn’t matter if you’re pushing car tires, pitching software as service, or trying to get a date: people are people and all communication is sales.

Sure, design matters and your backend better be functional. That’s why iconiContent has a team of designers and programmers on call.

But, in the wild and woolly world of the web, words are currency.

However you slice it, something inspired happens when the right message meets the right audience at the right time. Call it convergence, relevance, optimization …

Copy by any other name would smell (and sell) as sweet.

What’s that mean for you?

The best product in the world is worthless without the right words to …

  • Promote
  • Frame
  • Sell
  • Support and
  • Bring it to life.

Got a project?

Awesome. But first, fair warning: I only have enough room to take on one new client a month (and often not even that).

Also, one-off jobs are a productivity killers. It takes time to really get to know your goals, product, voice, and niche.

So only email me if your eyes are wide open to:

  1. A minimum of $5k to start (per month).
  2. A minimum of one-month lead time.
  3. A minimum of two-month engagement.

(Oh, and yes … I do C-level ghostwriting. But don’t tell anyone.)

All that sound cool? Alright …

Email me directly!

Portfolio

Zeal

We Are Digital Artisans: Designing and Engineering Amazing Web & Mobile Products

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Copywriting, Blog Editor & Marketing

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SiteLite


Legal and Professional (CPA) Website & Marketing Development

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Complete Home Page Copy

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Marcus Blankenship


Coaching & Consulting for I.T. and Business Leaders

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Comprehensive Online Sales Copy (Home Page)

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greenGOOSE


Content Strategy & Copywriting

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Comprehensive Website Copy, Email Marketing, Promotional Ad Copy (Facebook & Banner)

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Klamath Community College


Writing, Public Speaking & Philosophy

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Full-Time Instructor - Communication & Philosophy

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SmartStyle


“Smart Looks Good on You” SmartStyle (Mockup)

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Concept, Design & Copy

Orphan Corps


Promotional Videos & Nonprofit Work

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Promotional Videos & Nonprofit Work

DelfiNet


Optimize Your Entire Online Business… Intelligently

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Optimize Your Entire Online Business… Intelligently

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Kinscape


Where Family Stories Gather: Privately capture, share and save stories with your family and friends.

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Landing Page Copy

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Sube


Elementary Spanish Curriculum

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Freelance Content Strategist & Project Manager


  • 2,146% Lift in Overall AdWords CTR

  • 6.8% CTR for Top Performing Ad

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Monergism


Articles, MP3s & Resources on the Historic Christian Faith

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Content Developer & Website Manager


Over 10,000 combined views…

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Warner Pacific College


Adjunct Faculty | ADP Program

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College Composition, Public Speaking, Literature & Biblical Studies

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IKEA


“Allen Wrench: Build Your Dreams” IKEA (Mockup)

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Concept, Design & Copy

Stern Ventures


Stern Ventures is an end-to-end investment bank dedicated to raising capital and brokering strategic partnerships from $5 to $300 million for technology and media companies.

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Complete Home Page Copy and Supplemental Content Strategy

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Stacy & Dennis I.T. Solutions, Inc.


Warning: DO NOT Hire a Computer or I.T. Specialist Before You Get this Free Consumer Report!

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PRINT & ONLINE MARKETING [FORTHCOMING]

Creo Agency


WE ARE GUNS FOR HIRE, PASSIONATELY HUSTLING UP APPS, SITES, AND BRANDS. WE'RE IN THE SADDLE READY TO ROCK.

Radiant Realities


Licensing Instructor Continuing Education Classes

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Direct Mailer | “Boiler

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Luna Bar


“Snack Sexy” Luna Bar Campaign (Mockup)

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Concept, Design & Copy

reGeneration


Promotional Videos & Nonprofit Work

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Promotional Videos & Nonprofit Work