“Saving the world from bad content.”

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Content Strategy
Your Words Aren’t Enough

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Content Marketing
Your Words Must Add Value

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Copywriting
Your Words Are Currency

here’s some of the awesome people who let me write for them
( let it scroll … there’s a lot! )

Testimonials

Copyblogger

Demian Farnsworth, Chief Content Writer
I was impressed with Aaron from day one. And he never ceases to surprise me. At every turn, he’s cranking out compelling content for some of the biggest names.

Unbounce

Amanda Durepos, Content Coordinator
Aaron’s posts consistently bring us a ton of traffic and shares. Not only are they data-driven and actionable, they’re some of the most entertaining posts that you’ll find. Did I mention he’s an absolute delight to work with?

Content Marketing Institute

Lisa Dougherty, Director of Blog & Community
Aaron’s posts are conversion magnets and consistently top-performers both on our site and across social media. His articles are actionable, relevant, and compelling. Plus, he’s super-easy to work with and that’s a bonus.

KlientBoost

Johnathan Dane, Founder & Owner
Am I jealous of Aaron? Absolutely.
Of all the online copywriters and bloggers out there, Aaron is one of the best.
Why? Because he’s powerful, insightful, fun… but more importantly, he gets results. Work with this dude. I can’t say that enough.

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Demian Farnsworth

Chief Content Writer for Rainmaker Digital (Copyblogger)

I was impressed with Aaron from day one. And he never ceases to surprise me. At every turn, he’s cranking out compelling content for some of the biggest names.

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Amanda Durepos

Unbounce, Content Coordinator

Aaron’s posts consistently bring us a ton of traffic and shares. Not only are they data-driven and actionable, they’re some of the most entertaining posts that you’ll find. Did I mention he’s an absolute delight to work with?

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Lisa Dougherty

Director of Blog & Community at Content Marketing Institute

Aaron’s posts are conversion magnets and consistently top-performers both on our site and across social media. His articles are actionable, relevant, and compelling.
Plus, he’s super-easy to work with and that’s a bonus.

 

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Johnathan Dane

Owner at KlientBoost

Am I jealous of Aaron? Absolutely.

Of all the online copywriters and bloggers out there, Aaron is one of the best.

Why? Because he’s powerful, insightful, fun… but more importantly, he gets results. Work with this dude. I can’t say that enough.

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Content Strategy

YOUR WORDS AREN’T ENOUGH

Content strategy is short-hand for a comprehensive approach to managing all your communication structures.

It goes way beyond writing and editing to focus on permeating your brand with a persuasive, clear, easy-to-navigate, and (above all) authentic message—yours.

How you tell your story—as well as where, when, and to whom—is just as important as your story itself.

Combining …

  • Buyer personas
  • Audience targeting and segmentation
  • Attention-grabbing headlines
  • Compelling offers
  • Intuitive UX
  • Savvy information architecture
  • Comprehensive on-page optimization

iconiContent’s full-service approach gets results.

Because remember, it’s not what you say… it’s what people hear.

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Content Marketing

YOUR WORDS MUST ADD VALUE

Nothing like a good buzz word (or two) to get the mouth watering and the mind swimming.  So …

1. What is “content marketing”?

For all its hype, content marketing is built on a simple principle: add value to your audience’s lives and add it for free.

Persuasion experts call it reciprocity.

Regular humans call it goodwill, trust, and (well) karma.

2. How do you “content market”?

By targeting your audience, identifying their (not your) genuine needs, and then—here’s the shocker—actually meeting those needs. Real help on real topics for real people.

What stops most businesses from engaging in effective content marketing is (1) a lack of outside perspective—thinking like sellers instead of customers—and (2) time—crafting readable, engaging, SEO-friendly content is hard, consuming work.

And that’s exactly where I can help.

Read more about content marketing on the iconic Blog or scroll down for a detailed list of the services I offer.

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Copywriting

YOUR WORDS ARE MONEY

“All communication is sales.”

Doesn’t matter if you’re pushing car tires, pitching software as service, or trying to get a date: people are people and all communication is sales.

Sure, design matters and your backend better be functional. That’s why iconiContent has a team of designers and programmers on call.

But, in the wild and woolly world of the web, words are currency.

However you slice it, something inspired happens when the right message meets the right audience at the right time. Call it convergence, relevance, the sweet spot, or the zone…

Copy by any other name would smell (and sell) as sweet.

What’s that mean for you?

The best product in the world is worthless without the right words to …

  • Promote
  • Frame
  • Sell
  • Support
  • and Bring it to life.

Got a project? Let’s connect …

WEB & MOBILE CONTENT

  • CRO (Conversion Rate Optimization)
  • SEO (Search Engine Optimization)
  • A/B Testing
  • Information Architecture (User/Buying Pathways)
  • Advertising and Marketing Copy (PPC & Banner)
  • Google AdWordsLinkedIn AdsFacebook Ads
  • Comprehensive Copy Editing
  • Technical Proofreading
  • Consistency, Style, Tone & Voice

CONTENT STRATEGY

  • Blogging
  • Email Campaigns (“Drip” Marketing)
  • Landing Pages
  • Product Samples
  • E-Books
  • White Papers
  • How-To Guides
  • Editorial Calendars

BRAND STRATEGY

  • Research & Discovery
  • Audience Analysis (Buying Personas)
  • Value Propositions
  • Values, 
Mission & Identity Statements
  • Voice & Content Guides
  • Tagline(s) & Mottos

PRINT MATERIALS

  • Marketing Collateral
  • Brochures
  • Flyers
  • Direct Mail
  • Newsletters (Internal & External)
  • White Papers
  • Internal Communications
  • Press Releases
  • Long-Form Projects

COMPREHENSIVE WEB CONTENT

  • Content Marketing
  • 1-Hour Demo Lesson Sample (20-Page PDF)
  •  The Ultimate Spanish Curriculum Free Sample (80-Page PDF)
  • Email Marketing Campaigns | Lead Gen. & Customers
  • Promotional Ad Copy (Google AdWords)
  • SEO (Search Engine Optimization)
  • Information Architecture (IA)
  • Personas & Audience Segmentation
 

Portfolio

Zeal

We Are Digital Artisans: Designing and Engineering Amazing Web & Mobile Products

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Copywriting, Blog Editor & Marketing

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SiteLite


Legal and Professional (CPA) Website & Marketing Development

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Complete Home Page Copy

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Marcus Blankenship


Coaching & Consulting for I.T. and Business Leaders

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Comprehensive Online Sales Copy (Home Page)

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greenGOOSE


Content Strategy & Copywriting

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Comprehensive Website Copy, Email Marketing, Promotional Ad Copy (Facebook & Banner)

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Klamath Community College


Writing, Public Speaking & Philosophy

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Full-Time Instructor - Communication & Philosophy

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SmartStyle


“Smart Looks Good on You” SmartStyle (Mockup)

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Concept, Design & Copy

Orphan Corps


Promotional Videos & Nonprofit Work

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Promotional Videos & Nonprofit Work

DelfiNet


Optimize Your Entire Online Business… Intelligently

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Optimize Your Entire Online Business… Intelligently

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Kinscape


Where Family Stories Gather: Privately capture, share and save stories with your family and friends.

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Landing Page Copy

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Sube


Elementary Spanish Curriculum

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Freelance Content Strategist & Project Manager


  • 2,146% Lift in Overall AdWords CTR

  • 6.8% CTR for Top Performing Ad

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Monergism


Articles, MP3s & Resources on the Historic Christian Faith

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Content Developer & Website Manager


Over 10,000 combined views…

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Warner Pacific College


Adjunct Faculty | ADP Program

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College Composition, Public Speaking, Literature & Biblical Studies

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IKEA


“Allen Wrench: Build Your Dreams” IKEA (Mockup)

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Concept, Design & Copy

Stern Ventures


Stern Ventures is an end-to-end investment bank dedicated to raising capital and brokering strategic partnerships from $5 to $300 million for technology and media companies.

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Complete Home Page Copy and Supplemental Content Strategy

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Stacy & Dennis I.T. Solutions, Inc.


Warning: DO NOT Hire a Computer or I.T. Specialist Before You Get this Free Consumer Report!

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PRINT & ONLINE MARKETING [FORTHCOMING]

Creo Agency


WE ARE GUNS FOR HIRE, PASSIONATELY HUSTLING UP APPS, SITES, AND BRANDS. WE'RE IN THE SADDLE READY TO ROCK.

Radiant Realities


Licensing Instructor Continuing Education Classes

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Direct Mailer | “Boiler

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Luna Bar


“Snack Sexy” Luna Bar Campaign (Mockup)

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Concept, Design & Copy

reGeneration


Promotional Videos & Nonprofit Work

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Promotional Videos & Nonprofit Work