“Saving the world from bad content.”
Your Words Aren’t Enough
Your Words Must Add Value
Your Words Are Currency
I was impressed with Aaron from day one. And he never ceases to surprise me. At every turn, he’s cranking out compelling content for some for some of the biggest names.
Aaron’s posts consistently bring us a ton of traffic and shares. Not only are they data-driven and actionable, they’re some of the most entertaining posts that you’ll find. Did I mention he’s an absolute delight to work with?
Aaron is a multitalented wonder!
He has the unique ability of visualizing your ideas with words, while maintaining focus on the medium of delivery, the audience, and SEO… all with efficiency and dedication. I could not ask for more.
I’d like to introduce a killer copywriter we’ve been using lately, Aaron Orendorff. Aaron’s done both Web/SEO copy and PPC copy for us, and we (and our clients!) have been really happy with the results.
Content strategy is short-hand for a comprehensive approach to managing all your communication structures.
It goes way beyond writing and editing to focus on permeating your brand with a persuasive, clear, easy-to-navigate, and (above all) authentic message—yours.
How you tell your story—as well as where, when, and to whom—is just as important as your story itself.
iconiContent’s full-service approach gets results.
Because remember, it’s not what you say… it’s what people hear.
Nothing like a good buzz word (or two) to get the mouth watering and the mind swimming. So …
1. What is “content marketing”?
For all its hype, content marketing is built on a simple principle: add value to your audience’s lives and add it for free.
Persuasion experts call it reciprocity.
Regular humans call it goodwill, trust, and (well) karma.
2. How do you “content market”?
By targeting your audience, identifying their (not your) genuine needs, and then—here’s the shocker—actually meeting those needs. Real help on real topics for real people.
What stops most businesses from engaging in effective content marketing is (1) a lack of outside perspective—thinking like sellers instead of customers—and (2) time—crafting readable, engaging, SEO-friendly content is hard, consuming work.
And that’s exactly where I can help.
Read more about content marketing on the iconic Blog or scroll down for a detailed list of the services I offer.
“All communication is sales.”
Doesn’t matter if you’re pushing car tires, pitching software as service, or trying to get a date: people are people and all communication is sales.
Sure, design matters and your backend better be functional. That’s why iconiContent has a team of designers and programmers on call.
But, in the wild and woolly world of the web, words are currency.
However you slice it, something inspired happens when the right message meets the right audience at the right time. Call it convergence, relevance, the sweet spot, or the zone…
Copy by any other name would smell (and sell) as sweet.
What’s that mean for you?
The best product in the world is worthless without the right words to …
Copywriting, Blog Editor & Marketing
Complete Home Page Copy and Supplemental Content Strategy
Complete Home Page Copy
Landing Page Copy
Read this guide and you’ll discover…
Comprehensive Online Sales Copy (Home Page)
2,146% Lift in Overall AdWords CTR
6.8% CTR for Top Performing Ad
Grab your FREE 30 min. consultation and I’ll send you the “ULTIMATE Content Creation Checklist” with Immediate & Actionable Results.
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College Composition, Public Speaking, Literature & Biblical Studies