Saving the world from bad content.
Content Strategy, Copywriting & Big-Gun Blogging for Hire
Wanna get my guest posting secrets to these amazing sites?
Content Strategy
YOUR WORDS AREN’T ENOUGH
Content strategy is short-hand for a comprehensive approach to managing all your communication structures.
It goes way beyond writing and editing to focus on permeating your brand with a persuasive, clear, easy-to-navigate, and (above all) authentic message—yours.
How you tell your story—as well as where, when, and to whom—is just as important as your story itself.
Combining …
- Buyer personas
- Audience targeting and segmentation
- Attention-grabbing headlines
- Compelling offers
- Intuitive UX
- Savvy information architecture
- Comprehensive on-page optimization
iconiContent’s full-service approach gets results.
Because remember, it’s not what you say… it’s what people hear.
Content Marketing
YOUR WORDS MUST ADD VALUE
Nothing like a good buzz word (or two) to get the mouth watering and the mind swimming. So …
1. What is “content marketing”?
For all its hype, content marketing is built on a simple principle: add value to your audience’s lives and add it for free.
Persuasion experts call it reciprocity.
Regular humans call it goodwill, trust, and (well) karma.
2. How do you “content market”?
By targeting your audience, identifying their (not your) genuine needs, and then—here’s the shocker—actually meeting those needs. Real help on real topics for real people.
What stops most businesses from engaging in effective content marketing is (1) a lack of outside perspective—thinking like sellers instead of customers—and (2) time—crafting readable, engaging, SEO-friendly content is hard, consuming work.
And that’s exactly where I can help.
Read more about content marketing on the iconic Blog or scroll down for a detailed list of the services I offer.
Copywriting
YOUR WORDS ARE MONEY
“All communication is sales.”
Doesn’t matter if you’re pushing car tires, pitching software as service, or trying to get a date: people are people and all communication is sales.
Sure, design matters and your backend better be functional. That’s why iconiContent has a team of designers and programmers on call.
But, in the wild and woolly world of the web, words are currency.
However you slice it, something inspired happens when the right message meets the right audience at the right time. Call it convergence, relevance, optimization …
Copy by any other name would smell (and sell) as sweet.
What’s that mean for you?
The best product in the world is worthless without the right words to …
- Promote
- Frame
- Sell
- Support and
- Bring it to life.
Got a project?
Awesome. But first, fair warning: I only have enough room to take on one new client a month (and often not even that).
Also, one-off jobs are a productivity killers. It takes time to really get to know your goals, product, voice, and niche.
So only email me if your eyes are wide open to:
- A minimum of $4k retainer per month for two articles and promotion.
- A minimum of one-month lead time.
- A minimum of two-month engagement.
(Oh, and yes … I do C-level ghostwriting. But don’t tell anyone.)
All that sound cool? Alright ….
Zeal

We Are Digital Artisans: Designing and Engineering Amazing Web & Mobile Products
SiteLite

Legal and Professional (CPA) Website & Marketing Development
Marcus Blankenship

Coaching & Consulting for I.T. and Business Leaders
greenGOOSE

Content Strategy & Copywriting
Klamath Community College

Writing, Public Speaking & Philosophy
SmartStyle

“Smart Looks Good on You” SmartStyle (Mockup)
Back Title
Concept, Design & Copy
Orphan Corps

Promotional Videos & Nonprofit Work
Back Title
Promotional Videos & Nonprofit Work
DelfiNet

Optimize Your Entire Online Business… Intelligently
Kinscape

Where Family Stories Gather: Privately capture, share and save stories with your family and friends.
Sube

Elementary Spanish Curriculum
Back Title
Freelance Content Strategist & Project Manager
- 2,146% Lift in Overall AdWords CTR
- 6.8% CTR for Top Performing Ad
Monergism

Articles, MP3s & Resources on the Historic Christian Faith
Warner Pacific College

Adjunct Faculty | ADP Program
IKEA

“Allen Wrench: Build Your Dreams” IKEA (Mockup)
Back Title
Concept, Design & Copy
Stern Ventures

Stern Ventures is an end-to-end investment bank dedicated to raising capital and brokering strategic partnerships from $5 to $300 million for technology and media companies.
Stacy & Dennis I.T. Solutions, Inc.

Warning: DO NOT Hire a Computer or I.T. Specialist Before You Get this Free Consumer Report!
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PRINT & ONLINE MARKETING [FORTHCOMING]
Creo Agency

WE ARE GUNS FOR HIRE, PASSIONATELY HUSTLING UP APPS, SITES, AND BRANDS. WE'RE IN THE SADDLE READY TO ROCK.
Back Title
In-House Content Strategist & Project Manager
- Mobile | Applications & Sites
- Web | Design & Development
- Top 5 Immediate Benefits of Blogging as a Business
- Content is Still King
- Why Blog, Why?
- Turn Your Data Into Dollars
- The 7 Deadly Sins of Mobile MVPs
Radiant Realities

Licensing Instructor Continuing Education Classes
Luna Bar

“Snack Sexy” Luna Bar Campaign (Mockup)
Back Title
Concept, Design & Copy
reGeneration

Promotional Videos & Nonprofit Work
Back Title
Promotional Videos & Nonprofit Work


