Is there a secret to writing copy that sells? Some dark-magic formula that breaks through the barriers, barricades, and psychological bulwarks?
And I have proof.
The year was 1976 and Martin Edelston, founder of the now more than $50-million annually producing and direct-marketing powerhouse Boardroom Inc., was broke.
Well, not quite broke broke. More like down to the nubs.
42 years old and working out of his basement, Edelston had burned through half his start-up capital with nothing to show for it save an empty desk … furnace adjacent.
Enter Eugene Schwartz: the hero of our story and a man who knew what words were worth.Read More