I love this, Aaron. Really nicely told. We’ve all been there — trust me! To add to the conversation, could it be that the fact that you went in there as a ‘freebie’ diluted the value of your expertise? Free advice is worth every penny…

…of course, I’m giving you free advice right now, so. 🙂

Anyway, I hope you charge for every service going forward. You not only gave them free help connecting with bloggers — hello huge value! — but you also gave them a free website review.

Charge for everything, and you’ll never give unsolicited advice. 🙂

Boom. What an insight!

Charge for everything.

After all, what is it the great and might Dr. Phil says? “We teach people how to treat us.” (That’s “Life Law 8” if you were wondering. And, yes, I did have to Google it.)

But seriously, such a good lesson. If they’re not paying for it, they won’t value it.

This is what’s know — in psychology — as the endowment effect:

The endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them.

And as John Jantsch points out in his Inc. article How to Get Paid for Everything You Do:

The reality is that when someone gets something for free, they value it far less than if they pay or exchange something for it. When you establish value in what you provide, what you do becomes more valuable to the recipient.

Pretty stellar advice … even if it was free. 😉