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The ONE Question that Will Determine Your Success

Last month I had the fantastic opportunity to host our local Chamber of Commerce Awards Gala. I was asked to put together a sort of TEDTalk focused on entrepreneurialism … something that would be above all practical. So, I buckled down, hit the books, and crafted what...

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Failure and Success: ‘Let’s Get Rejected’

Failure and Success: ‘Let’s Get Rejected’

Good news people … the dream is very much alive. How do I know? Because over the last 120 days, I've not only written for Fast Company, Copyblogger, MarketingProfs, and Entrepreneur, I also landed my first nearly $20,000, three-month client. Few experiences are as...

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Great Career: Why You Will Fail to Have One

Great Career: Why You Will Fail to Have One

And 11 One-Click Tweetables to Make Sure You Don’t Great title, right? Well, I stole it. Blatantly. In November of 2011, Larry Smith, Professor of Economics at Canada's University of Waterloo, dropped it like a bomb at TEDxUW. With just under 3 million views and more...

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Failed Copywriting Pitch: 5 Lessons

Failed Copywriting Pitch: 5 Lessons

  I -- deep breath -- am a failure. Well, that might be too harsh. Let me reframe … I have failed. Actually … you know what? In black-and-white, even that sounds kinda rough. Maybe some specifics would soften the blow. Four weeks ago I had a failed copywriting...

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3 Audience-Enticing Headline Hacks: Power, Novelty & Pull

3 Audience-Enticing Headline Hacks: Power, Novelty & Pull

“Verbalization”: The Third Unbreakable Law of Breakthrough Copywriting In 1966, amidst a staggering career, Eugene Schwartz penned what is arguably the most profound copywriting principle ever. As Schwartz put it: Everything comes down to “5 to 10 words.” If you are...

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9 Rules for Giving Negative Feedback (plus a Bonus)

9 Rules for Giving Negative Feedback (plus a Bonus)

1. Always go it alone. Pulling the “recipient” of negative feedback aside and sticking to one-on-one interactions promotes honesty and openness. Plus it lets your recipient (and you) save face if the issue is a serious one. 2. Identify your overarching goal: “What I...

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Before you hire a strategist
or pen a single word, grab the …

Ultimate content creation checklist

This is the exact checklist I use with clients starting at $5k. But, you can have it for free — just don’t tell anybody.

 

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