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10 Rules of Successful Communication

10 Rules of Successful Communication

Here’s a dangerous way to start a post: Love him or hate him: Frank Luntz is right. Not necessarily about this... or this... although this bit from the Colbert Report is pretty awesome. The Colbert Report No. What I mean, as the subtitle of Luntz’s 2007 book Words...

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Getting Your Customers to Hold It, Love It, and Give It Money

Getting Your Customers to Hold It, Love It, and Give It Money

“Show ‘Em the Puppy” “The problem,” I politely told Carl, “is that you aren’t showing them the puppy.” “The puppy?” “Yeah. The puppy. “What you’ve got here, what you’re featuring, it’s all custom leashes, organic Alpo, and tips on how-to-house-break-in-a-day. Don’t...

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2 Secrets to Sell Anything: Carrots vs. Boobs

2 Secrets to Sell Anything: Carrots vs. Boobs

Question: What do toddlers have to do with marketing? Answer: Everything! Slice it any way you want, the most basic principle of sales is simple: people don’t buy products, they buy... Promises Experiences Stories Copywriting guru Robert W. Bly describes the...

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Listening and Being Heard

Flint McGlaughlin (MECLABS), On Influence as the Product of ProximitySome of the most important teaching occurs when we are not trying to teach. The teacher should be more motivated by genuine concern than by the content of a curriculum. The object of the...

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