Is there a secret to writing copy that sells? Some dark-magic formula that breaks through the barriers, barricades, and psychological bulwarks? Yes. And I have proof.
Read MoreWant to become a top copywriter? Easy. Just one word: read. Well actually, three words would be better: read ... a lot.
Read MoreAmong ecommerce businesses, debates rage. Thankfully, the question of who is the smartest guy in ecommerce has finally been settled.
Read MoreLet me be as clear as possible: I’m obviously not the most handsome man in Portland. In fact, this wasn’t even an original idea. I stole it from Sol Orwell, the most handsome guy in Toronto. But there is a point to it …
Read MoreHow do you make career decisions? Not the little ones. The big, looming, “This choice will shape everything I do for the next few years and impact the rest of my working life” kind of career decisions.
Read MoreLet's start with a warning. This post is about the only copywriting formula you'll ever need: fear. Like any psychologically informed method of persuasion, fear is ripe for abuse and manipulation. So, I’m going assuming one thing: you will use this copywriting formula for good ... not evil.
Read MoreA week ago I set about the task of loving one of the most important people in my life: my father, Michael Orendorff. I wrote him a “thank you” letter — a thirty-five point thank you letter. Here’s what I sent …
Read MoreBig problems demand big answers. That’s the way of common wisdom anyway. And it’s what our hearts and minds tell us in the middle of overwhelming, life-toppling situations. But is that true?
Read MoreBefore you think about how to attend a conference — how to get the most out it — let me tell you a true story and share ten lessons on the most epic conference adventure of my life.
Read MoreWe all struggle to communicate passion. Nowhere is this struggle more painful than copywriting. Mastering the ability to create an emotional connection with your audience -- a shared experience of desire, delight, excitement, and awe -- is the primary challenge all copywriters face. That’s why today I’ve compiled 10 powerful rhetorical tools to amplify your copywriting.
Read More