The ONE Question that Will Determine Your Success

Last month I had the fantastic opportunity to host our local Chamber of Commerce Awards Gala.

I was asked to put together a sort of TEDTalk focused on entrepreneurialism … something that would be above all practical.

So, I buckled down, hit the books, and crafted what your about to see: The ONE Question that Will Determine Your Success. It’s all about the one, central, driving, most foundational question we face as (well) humans: “What do you sell?”

The tricky thing is … most of us answer it wrong.

That talk was just published last week by Business Insider and you can read it here.

Hope you enjoy!

Oh, and I’d love to hear your own answer to that question — along with any comments on how dapper I look in the tux — down in the comments.

  • Wow! I don’t know why you were the least bit worried about your talk. You did a phenomenal job. I’m so impressed.

    Now I can say I knew you before you took the speaking circuit by storm. Do doubt you’ll have people knocking down your door… next year Copyblogger.

    • Aaron Orendorff

      Aw, shucks … thanks Jen! You’re such a great supporter. Oh, and I’m meeting with Joanna about that kind of stuff next week. And Demian (from Copyblogger) this week. Not that I’ll take the stage or anything, but I’m trying. 🙂

  • Krithika Rangarajan

    Brilliant – but I didn’t pay as much attention to your talk because of how handsome you look! 😛 hehe

    In all seriousness, I LOVED it 😀

    “You need a purpose beyond just making money” – woohoo!


    • Aaron Orendorff

      HA! Now that’s a “supportive” (i.e., ego-feeding) blog comment.

      Thanks, Krithika. Glad you liked it. Just tracked you down and followed on Twitter.