Contact & Connect

aaronContent …

The world—and especially the world-wide-web—turns on content.

From commerce to collateral, branding to blogging, management to marketing, content makes the world go round. Why is so much of it so bad?

The simple answer is investment.

Good content costs … time, effort, and money.

Or does it?

The most valuable elements of any content are communicative clarity and rhetorical persuasion.

Is it clear? Does it sell?

A “no” to either question (and most content fails miserably at both) inevitably spells disaster.

In other words, it isn’t good content that costs … it’s bad.

My mission is simple: to save the world from bad content.

Salvation …

Every piece of content — from blogs to videos, emails to podcasts, ebooks to infographics — must answer two questions:

  1. What hell does it save from?
  2. What heaven does it deliver unto?

That might sounds a bit theological, but it’s the most visceral way to make your content about them not you.

Self-centeredness is a plague.

Good content rescues its audience. It solves real problems for real people by delivering real value.

Connecting …

If you’re interested in hiring me, unfortunately, I’m not taking new clients right now. The amazing folks over at Shopify Plus scooped me up at the start of 2017. You can read about the biggest decision of my career here (I’ll give you a hint: it wasn’t about money … it was about love).

The good news is you can still email me to connect or check out my stuff on social.

If you want to pitch me on a story, read Josh Steimle’s How To Get Me To Write An Article About Your Company. After you drink that in, then feel free to come back here and try your hand.

If you want in on my guest posting secrets, you can sign up for my beta course here. But do it fast. Once I finish the beta version … I’m going to start charging.

Lastly, I’m always down to talk about bunnies. Here’s mine (seriously, I made that gif myself).